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Client and Friend

BMW

Brief

"Interpret how you want and let us know what you need to create your vision" this is more or less what we were asked by the amazing team at BMWi

What we came up with

We have been thinking a lot and then we've decided to select environmental landscape images from Luca Locatelli's archive and overlay them with the BMW's new EV vehicles. An attempt to visually evoke the symbiosis we are seeking between technological progress and the environment.

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